EVENTURIA® – PPC Affiliate Policy

Official Guidelines for Paid Search & Brand Protection. EVENTURIA is one Registered TradeMark EUIPO 019042062

Last updated: 15 January 2026

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Legal Document

Scope & Purpose

This page is an official legal / commercial policy document, with a clear hierarchy, numbered sections, and a right business legal data.

This policy defines the conditions under which affiliate partners are permitted to run paid search (PPC) advertising campaigns related to the EVENTURIA® brand.

The purpose of this policy is to protect brand integrity, ensure fair competition, and allow only incremental, compliant, and transparent affiliate-driven traffic.

This policy applies to all affiliates, publishers, and partners running or intending to run PPC campaigns related to ActivTours.

Section 2

Approved PPC Activities

Allowed Keyword Types

Affiliates are permitted to bid only on coupon / promo-intent keywords, including but not limited to:

  • EVENTURIA® coupon
  • EVENTURIA® promo code
  • EVENTURIA® discount
  • EVENTURIA® offer

Only Exact Match and Phrase Match keyword types are allowed. Broad match is strictly prohibited.

Approved Markets

PPC campaigns are permitted only in countries explicitly approved in writing by ActivTours.

Any expansion to additional markets or regions requires prior written authorization.

Advertising Budget

All PPC campaigns must be funded entirely by the affiliate.

EVENTURIA® does not reimburse, co-fund, or subsidize any PPC advertising costs.

Section 3

Strictly Prohibited PPC Activities

Brand Keyword Restrictions

Affiliates are strictly prohibited from bidding on:

  • Brand + destination keywords (e.g. "EVENTURIA® Paris", "Eventuria Spain")
  • Brand + competitor keywords

9. GDPR & EU Compliance

Affiliates promoting EVENTURIA® must comply with all applicable European Union regulations, including but not limited to:

  • Regulation (EU) 2016/679 – General Data Protection Regulation (GDPR)
  • ePrivacy Directive
  • Applicable national data protection laws within the EU

Affiliates confirm that:

  • Any personal data collected, processed, or tracked through PPC campaigns is handled lawfully, transparently, and for legitimate purposes only
  • Proper user consent mechanisms (including cookie consent banners where required) are implemented on affiliate landing pages
  • No personal data is shared, sold, or transferred unlawfully to third parties
  • Tracking, cookies, and advertising technologies comply with EU consent and transparency standards

EVENTURIA® shall not be held liable for any GDPR or data protection violations committed by affiliates.

Brand Representation

Affiliates must not:

Present themselves as the official EVENTURIA® website or representative

Use misleading ad copy implying ownership, partnership, or exclusivity

Imitate or replicate the structure, messaging, or appearance of the official EVENTURIA® website

Use EVENTURIA® trademarks, logos, or brand assets without prior written approval

Ad Formats & Extensions

Affiliates are not permitted to use:

  • Sitelinks, callouts, or structured snippets that replicate or imitate the official EVENTURIA® website
  • Display URLs that may cause confusion with the official EVENTURIA® domain
Section 4

Offer & Coupon Policy

All PPC campaigns must promote real, valid, and approved offers.

The use of fake, expired, misleading, or "no code required" promotions is strictly forbidden.

Affiliate promo codes or benefits:

  • do not imply permanent discounts
  • may be modified or discontinued at any time
  • are not guaranteed to be available indefinitely

EVENTURIA® reserves the right to withdraw PPC permissions if brand trust or user experience is negatively affected.

Section 5

Transparency & Monitoring

Affiliates agree that EVENTURIA® may, at any time:

01

request keyword lists prior to campaign launch

02

request screenshots or reports of active PPC campaigns

03

monitor brand search behavior and affiliate attribution data

Section 6

Enforcement & Termination

EVENTURIA® reserves the right to:

Suspend

immediately suspend or revoke PPC authorization

Withhold

withhold affiliate commissions generated in violation of this policy

Terminate

terminate the affiliate relationship in case of repeated or severe breaches

No prior notice is required in cases involving brand misuse, trademark infringement, or misleading advertising.

Section 7

Final Notes

Binding Agreement

This policy applies to all current and future affiliate partners running PPC campaigns related to the EVENTURIA® brand.

Continued participation in the EVENTURIA® affiliate program constitutes full acceptance of this policy.

© EVENTURIA®

Official PPC Affiliate Policy Document

Last updated: 15 January 2026